Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance
Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible
Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer
Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free
Wet n wild Prime Focus Impossible Primer
Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener – this impossibly amazing do-it-all primer delivers on all the benefits you never associated with better skin. With such an amazing blend of skin-friendly, complexion-boosting ingredients, this primer makes the impossible possible. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination.