To begin, the formula includes violet micro-pigments, which give the shampoo a deep purple color. However, depending on the overall hue and setting period, these pigments will neutralize yellow undertones, leaving the hair white or grey. The amino acids in the formula then smooth the hair fiber and compensate for any protein loss. As a result, the hair becomes stronger, softer, and more manageable.
Finally, this shampoo was created specifically for white and grey hair, whether naturally occurring or lightened. As a result, it is not the greatest option for individuals who simply want to get a cool blonde hue. Try the L’Oréal Professionnel Série Expert Blondifier Cool Shampoo if this is the case.